Prototyping: from ‘thinking’ to ‘doing’

Just found this great video clip from David Kelley (IDEO) on the Culture of Prototyping.

He talks about our tendency to try to think our way through to innovation, when really, we need to shift to doing – trying out ideas quickly and learning from them.

I am definitely guilty of this and often catch myself working alone, thinking so hard that my brain seizes up.  We all know that we usually learn best by doing – so why don’t we apply this to design and problem-solving?