Thanks to research by neurologist Paul Zak, we know that people are more likely to give money to a cause when presented with a story than when given facts. So if you want your campaign to succeed, you need to build it around stories.
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Changing your brand story, for good
I've been working with a municipal client who's on a mission to shift their resource-based economy to something more sustainable. But they're struggling to attract new investors, businesses and residents. Why? Among other things, they've been branded with a negative narrative, as
Make your presentation unforgettable with a simple story like this
We only had 5 minutes left in our presentation coaching session when Qiang had the breakthrough I'd been hoping for.
He worked in HR for a big organization and had to give an update on the progress they'd made toward their strategic goals for diversity, equity
Make everyday stories compelling
It was the first time I'd ever seen someone bring popcorn to a Zoom presentation. And I have to say, it was kind of brilliant!
Almost a dozen of us were gathered online for the penultimate class in the new grad course I designed and taught this summer