Make every client a hero. She’ll love you for it.

Something weird happened during the latest leadership retreat I ran. After spending the morning exploring the organization's purpose, we had planned to spend the afternoon helping members of the leadership team each find their own individual purpose. I had designed an exercise where people worked in pairs to

"Wow! I can't believe how horrible that made me feel!" one of my clients confessed. She and her colleagues were on the verge of discovering how to radically improve the way they engage with their own clients. They all worked for a government licensing group, the

I've been working with a municipal client who's on a mission to shift their resource-based economy to something more sustainable. But they're struggling to attract new investors, businesses and residents. Why? Among other things, they've been branded with a negative narrative, as